Our Team.
TAN CHUAN YONG
Chairman
Tan Chuan Yong is a Malaysian entrepreneur with over 20 years of experience in the hardware and building materials industry. He plays pivotal roles in local chambers of commerce and associations,
serving society and businesses to promote social progress, corporate development, and the prosperity of our nation.
• Vice President of The Kuala Lumpur Chinese
Assembly Hall
LIEW MIN KEAT
President
MK Liew started his career in the construction, property development, and renovation industry, amassing more than two decades of diverse experience. He also holds director positions in multiple companies. With an extensive network in Malaysia's cooperative societies and the National Department of Agriculture, he plays a significant role as the driving force behind the establishment of Hoyeh.
• China Council for The Promotion of The
International Trade (Malaysia Representative)
CARRIE WONG
Chief Executive Officer
Carrie Wong holds a Bachelor's Degree in Business (Honours) Marketing from INTI International University in Malaysia and a Bachelor's Degree in Tropical Agriculture from the National Pingtung University of Science and Technology in Taiwan. She has 8 years of expertise in organic coconut seedling cultivation and coconut production, along with experience in self-production and selfsales, as well as on line and offline distribution channels. Currently, she assumes directorial roles in three companies. She plays a crucial role in propelling the development of Hoyeh's products and expanding into international markets.
NICHOLAS TAN
Chief Operating Officer
Nicholas Tan holds a Bachelor's Degree in Electrical & Electronics Engineering (Hons) from the University of Liverpool in United Kingdom (UK). He has over 15 years of practical experience in the fields of coconut cultivation, processing, retail, and wholesale. Expert qualification awarded by the Ministry of Agriculture, Malaysia in 2015 and was appointed as a long-term consultant for coconut cultivation.